Mobile credit card is a new trend for consumers

Article by Kitty

Lily

Security comfortable using is the original fast food, convenience stores, and gradually to high-end department stores, supermarkets extensions

Shanghai may use mobile phone sites “map” to pay, is the first Starbucks, McDonald’s, still too large supermarket, department stores, upscale, and extended all types of public transport. As phone cards are prepaid to adapt inconvenience, terminal, use less than “short board” dissolve gradually, “brush the popularization of mobile” use, only a matter of time.

mobile phone Mention phone card, many people had heard earlier, it is their own mobile phone in transportation, the subway, making Starbucks, McDonalds or a convenience store supermarket POS consumption relaxed brush calories. Buy in Japan every month about 1,000 million supermarkets, vending site for a consumer audience brush, cartoon, eat noodles … Young people in Japan with their small consumer mobile phone card used without modification, etc., and to meet the rapid pace of urban life, are the most popular entrepreneurs.

In fact, residential, mobile phone card is not new. In 2006, Shanghai Pudong BaBaiBan had first mobile operator to launch and co-pilot credit card application. And after a few years, telecom operators spare no effort in the public mobile phone charging in all aspects of people’s lives, Nanjing Road department store first, Xintiandi in the corner of the house to the supermarket all the brushes listeners consumers even when the costs moon cakes, Salle François can buy mobile payment.

At the same time, bring lots of conveniences, telephone reflect unaffordable credit card use also has many disadvantages. For example, “a calling card behind with public transportation is very convenient, but I did not know that the things you want to buy specially adapted mobile phone, so much money and just buy a cozy small, not be their own profit! “” Run every time deposits in the room will fill up online your credit card can not fill, do not buy too many cards prepaid convenience store at a time. Hundreds of money to operate the same, technically, a trip will cost. ” A variety of drawbacks to the development TiaoZi become razor phone card “fever”, operators, people quietly active.

“short board” dissolve gradually

After understanding, according to consumer demand, Shanghai has been actively improving three telecom operators, new mobile payment will be more human. “Just take my wallet phones are not” new life to reach is not difficult.

Take Shanghai Telecom and Shanghai Mobile offers mobile payment scheme, to see two to take all the innovative “all- card solution, “will soon be mobile payment chip, the SIM card (or UIM card), etc. Different types of applications specified on a map. That is, a separate phone only a simple change of a SIM card (or UIM card), instant messaging in a terminal with a credit function.

The “save” model and air systems to solve the drawbacks of prepaid phone cards to turn challenges. Simply put, the user as long as phones easy to use, simply click on the screen several times, is available for “mobile payment account” to “mobile wallet” ready and “wallet phone credit” is usually used user’s mobile phone account.

For example, the “mobile wallet” as is usually done from scratch in the stock market can pay for a card, do not forget, “Mobile Payment Account” is synonymous with safe secure virtual, through a series of passwords. Relations between them, “zero-Wallet” is the money used in the “security” can be anytime, anywhere to a “zero-wallet” amount, both agile and safe and comfortable.

Meanwhile, “mobile payment account” also supports multiple prepaid phone cards so, convenient for its prepaid phone cards people.

“At first, the chicken or the egg came first”

With regard to consumer concerns Another big problem today in Shanghai, the largest number of consumers of mobile media site for free? For this edition have the answer very interesting people carrier: it is a “first the chicken or the egg came first” problem. With the increase of consumers, companies are actively welcome and encourage each other “brush consumer phones” in this market, there is hope, not great

Today, with the help of the Shanghai World Expo. successful operation of the ticket to Shanghai Mobile Mobile Wallet “service” phone has been in Shanghai all 11 opens away from the line of railway in commercial operation, each station has not give less than two “mobile wallet” Pit Stop slide lock machine, waiting for ” mobile wallet “McDonald, a thousand is the taste noodle, Starbucks and use the other mode growing company. Personality as part of the study believes that the fast-food restaurants, supermarkets, convenience stores provide the consumer a very high yield to pay for a phone card to greatly accelerate the speed, as long as someone is with Bill, the nature of business could not agree more. Last summer, a Lotus supermarket Bofeng 21 stores the official launch of mobile services “portfolio phone” payment, show a mobile phone, retail attraction.

And the other operators, the flagship of Shanghai Telecom aspects pay “payment wing” of service, since last year in Nanjing pedestrian area from the New World, the Treasury, first hand, food maochang lenses, macro Iraq Plaza known business people taken in use at the same time, “the wing of payment “to help companies list also includes” a tea, a sit “and” family “of stores.

Shanghai Mobile person said that the current operators are trying, people’s habits, such as use of mobile phones, while maintaining the Universal Exhibition of the year is the best example, without a ticket for a paper ticket, as a brush, the government can enter the phone number to make tourists feel Expo novelty. Shanghai Telecom “payment wing,” he said as the relevant principles of planning in a business room telecommunications, a sell signal is coffee, tea and vending machine to add, the price is cheap, mesh is

so that users feel the convenience of cell phone card. In the meantime, with “Wings of a series of payments” to promote and support activities are also actively planning the next release “excitement.i is forced to be very low degree!” The official said

Tip, what place to accept card cell phone

The bus system in Shanghai, China Unicom launched its mobile payment services and to link the transit card, any card can bus -. Light rail, buses, taxis and even ferries, Unicom mobile payment may place “card”.

The mobile payment services in Shanghai with the “mobile wallet” in Shanghai can now eleven taken along the railway operation.

convenience stores is the consumer in the mobile payment services Shanghai has entered a Starbucks coffee, love gives cici in ice cream and Haagen-Dazs, McDonald and DE xi convenience good, the behavior of convenience, comfort the whole family, and convenience, all the shops. Watson

Shanghai Telecom’s mobile payment services, he repeats “wing of payment”, which is currently already sitting comfortably in a T-shirt and running. Family

Department of Trade and old Shanghai Telecom “wing of the payment Nanjing Road” new world, the Treasury, first hand, food maochang lenses, macro Iraq Plaza consumer space has been launched to use.

Shanghai mobile “wallet mobile phone business is” the representation in 12 branches in supermarkets, supermarkets Bofeng Lotus 21 stores in operation.