Article by Mike

Arnoel

In warm winter of 2007, mobile phones produced in China and meets with “Waterloo” collectively more than Lenovo, the first meeting of companies such as waveguides , Xiaxin, etc. successively announced the new fallen steadily throughout the year. Some mobile phone manufacturers have decided to sell on the market, the machine is to retreat. Meanwhile, Newman has invested 80 million yuan to build nearly 3,500 people for the production in Shenzhen in the attempt, the plate number. China Mobile to bring products to market is indeed in “the city think people want to come in out of town” development circle strange.

China has already ripe for the production of brands and rejuvenate way

All the while, China is concerned that the cell phone brands in the industry is being produced, please phone the big countries, which almost 400 million mobile phone subscribers will use foreign brands mobile phone, is it huge shame for the industry. In recent years, products made in China should improve, call the national increase brand and grow the voice and amplified to even greater heights. In 2007, to unite the Chinese mobile phone chip, which is the hair department, and complete wireless solution that the company offers design control, offered a perfect opportunity for rapid development of trademarks in China again.

The National Department inspection found the threshold of the manual machine to a certain extent, been reduced. Is it in October 2007, at the intersection of China and the State the right to break national “specified individual national mobile communications technologies and production of such a project as a terminal” to perform the development and reform commission, mark the abolition of the approval of mobile phones can you see in this business, it is possible to accept and reject, and to specify the independent production of mobile phones. Let the market, which is consistent with the rule of the development of survival of the fittest in economic development.

and the introduction of the iPhone has set the mold for the transition of mobile phone manufacturers in the traditional supplier of digital Newman available. In 2007, the Apple iPhone with the assertion of many. So far The iPhone has nearly 5 million copies sold in the world total, is an irrefutable fact. It was really the dawn of the traditional music player manufacturers have seen.

The Chinese mobile market still has enormous latent energy

In the case of China mobile phone market in the first half of 2007, announcing the National Development and Reform in September 2007: Production of Chinese mobile phone is up to 248 million in the first half of 2007 is estimated the expected production of 500 million euros for the full year 2007 top. While market share takes into account the four major foreign brands from 70% of the market share of 150 million is not really there. In addition, the mobile communications market in China, even in constant expansion, until now, has passed through the Chinese mobile phone subscribers already 500 million, and annual sales of mobile phone used by over 20% of high growth rates.

The expert noted earlier, is that China’s soft rib of the brand to produce the key to the lack of competitiveness is a number of mobile phone manufacturers has caused the main reason for the latent energy of the huge market to stop. Where is the spring, when China manufactures the phone? Produce the mobile phone market in China was dark, “Yan Dong” When Newman steps of the manufacturing machine is starting with strong measures in the manufacture of mobile phone market in China, with the added difficulty was heavy fire, also earned the first to 2008, as has just begun and brought into the house.

The December 5, 2007 said Newman on the phone to get license plates will be in the digital trade of China with a first stroke, the company gets the license plate manufacturing mobile phones. Newman, who has struggled for many years in the IT group knows how deep “Speed ​​is what counts in war,” Reason, January 7, 2008 for each month if it is short, making media Newman officially with the first mobile phone.

He is courageous, that Newman enters the market for mobile phones and not to show at this time

First is that Newman, development must provide for mobile commerce. Newman’s lead product, for example, users newly enhanced memory mobile, mp3, mp4 to progressively reduce the saturation of market fundamentals. These In recent years, bringing together all major brands of powerful music phone, tend to replace the traditional digital player great. Find the greatest benefit area is the task of highest priority for the development of Newman. Market and the market mobile phones and MP3 have many similarities, have simply chosen the first target that Newman made the transition becomes natural.

Second, Newman for many years, no matter researched and developed by the fund for the group, production, sales , marketing, service operations in the digital commerce successfully used to gather safely. are more powerful global R & D, design, manufacture, etc., independently. On the telephone press conference in Beijing January 7 Guo, CEO of Newman, Germany gave a comprehensive introduction, it strategically designed and developed to be relatively independent systems and a system of quality control, each supported by science and now also in mobile phone technologying Newman. It insisted on the channel, Newman, and more emphasis on how to promote Media Network and air, advertising specifically placed for the TV media increasingly the first place. Weide Guo shows, Newman will get rid of the technological dependence of both parties step on the path of independent research and development of independent innovation teams from each other gradually.

Several reasons to put high expectations on Newman

In the assembly with the blood of foreign brands last time Newman was waiting for IT companies to accumulate experience. Those who produce the brands of the brand in China and abroad for heavy fighting is a long distance to competition, and need someone to stand out from the organizer bears the flag and cheered even more. And in the same year, China produced Brand MP3 and blood to replenish foreign brands The manufacturer of China digital sound, simply by closing the industry chain downstream, single-chip control, the lower production costs quickly through the intersection of integration and offer the intersection of Zhuhai and the junction of the torch and the junction of force and MP3, companies take the opportunity to change the model of the market in one fell swoop, captured the largest market for the right MP3 Walkman brand in foreign hands. Newman received nearly 20% of contracts in China MP3 Walkman, it has many experiences of struggle against foreign brands have accumulated.