Title jekky

At the end is paying

world’s largest Near-Field Communication (NFC) contactless products, the program of mobile consumer think Citibank demand to pay. But as the market reports, the small number of NFC mobile phones, other options such as stickers or a microSD card support to promote NFC NFC enterprise applications. From the Citibank, the proposed 3141 test bits holders Citibank credit card, their participation in the Nokia phone from the store will buy a Nokia 6212 NFC mobile phone, use it for goods available in 250 stores. During the trial period of 26 weeks ended (in July 2009), the project to pay by nearly 50,000, compared with the standard credit card, participants pay for purchases by mobile phone more often and spend more. Testing and evaluation, according to a report, many consumers are willing to the technology of this nature (in fact, the number of volunteers that the number of mobile phones available). Report of the Financial Services and Focus on the writing strategies of payment Consulting Company Edgar, Dunn & Co,. Mobile payment is an inevitable development in the future “We are very pleased with the outcome,” Citi growth SatishMenon Ventures, executive vice president, said: “The use of mobile payment frequency and amount of total consumption are amazing. ” Study included three groups of users: consumers are not mobile payment (without the use of NFC mobile phones) (included in the test, but not specifically for the invitation) semi-participation group, and invited users to use mobile payment. Compared to the previous use of credit cards, increased non-mobile user group payment on purchases of 7.1%. About half involved user growth of 329 percent, while about 96% of the growth guest user. Purchase the amount of speaking, to increase the participants spent half the amount of 232%, while guest users to increase by 55%. In addition, the report reveals that while the market pay of contactless mobile is an obvious necessity, but the lack of NFC phones. And the market for existing non-NFC, Nokia 6212 mobile phone is widely considered obsolete. The study said, consumers can not only to the other mobile phone that the customer is the main target of the convenience of paying, NFC should be a common feature of all types of mobile phones, so that really promote mobile payment applications. Previously, the responsible operator must test the implementation of NFC technology take-off – but those who want to offer contactless payment systems, companies must find other solutions such as NFC sticker seen on cell phones, or microSD card, insert the mobile NFC functionality. Edgar Dunn responsible Samee Zafar said, “simple, limited functionality stickers can temporarily replace the NFC mobile payments in order to open the market for contactless payment hidden. If the user object for each label is widely believed that banks can not so strict cell phone. But from the perspective of consumers, it can affect their sense of the concept of mobile payment on a new technology, new products are very important to introduce. The test, to convince the consumer either directly on the phone to participate, or to see the promotional material on your own after the holders Citibank registration. credit cards for participants is also one of Vodafone’s mobile phone customers and residents of Bangalore. Participants first purchase of Nokia 6212 mobile phone, mobile phone store employee to help them download the software ViVOtech, cash register data with the appropriate user account. installed at participating stores ViVOtech contactless terminal. users tap the coffers of the store checkout counter participants, and enter the password of four digits to complete the payment. In tests in the test customers to participate more. In fact, the test used a total of 3141 mobile phones attend and almost 4,000 candidates to the user. mobile payment amount during the test, $ 571 000. strong test for the success of advertising is an important factor involved in the shop with posters and advertisements in the form of advertising in this test, this test does not start well, to gain the attention of consumers by also passing through a training phase, the client followed by a live demonstration of understanding of customers in the operation. Involved in chain stores, including department stores, fast food shops, parts stores and bookstores. but participants can also use the coupons received from the NFC phone posters. Said that consumers pay for faster, more convenient, there are some consumers that cell phones do not meet their expectations, which should have the number of participating stores more staff should be better trained to find customers payment in full . Study of the NFC and the membership card programs more conducive to the successful integration of the project. Try also provided a strategy of incentives. growing interest of consumers’ phone at a price of $ 110, much cheaper than the consumer prices of origin after completion of six NFC purchase $ 55 will receive certificates of deposit;. then completed six mobile shopping, 55 dollars a ticket stub will receive 18% of the participants only 12 payments, 68% of more than 12 times .. reported paid dispute ended with the majority of users in 26 -. 35, the annual income of $ 15 720, this test is by far the world’s largest test program NFC contactless payment. “We are seeing very positive trends in the application, the market a strong interest in NFC technology, we believe that this is an inevitable trend, but given the limited market NFC mobile phone number, we will look at other programs, such as NFC sticker or microSD card. The company also plans to conduct another test.